In celebration of Mario’s leap to the big screen in Nintendo and Illumination’s The Super Mario Bros. Movie (in theaters April 5 – tickets are on sale now), Red Wing Shoes brings Mario’s iconic shoes to life in a one-of-a-kind prototype. The only pair created was unveiled at Nintendo New York, Nintendo’s flagship store at Rockefeller Center, in front of a crowd of excited fans on March 10 – also known as MAR10 Day.
Red Wing’s master craftspeople worked with the film’s creative team to translate every on-screen pixel into a real-life stitch. Durable, natural leather and slip-resistant treads prove these are the boots of the super plumber, and mushroom-based, mycelium heel pads provide a welcome power-up to help Mario take on Bowser and his army.
“At Red Wing Shoe Company, we’ve been supplying long-lasting, durable and comfortable footwear that protects trades workers on the job site for 118 years. We were excited to deliver that same ambition and energy to Mario’s Boots as one of the most famous plumbers in the world!” Dave Schneider, CMO, Red Wing Shoes.
Mario’s Boots will remain on display for public viewing at Nintendo New York at Rockefeller Center throughout the month of April.
Product Images (Courtesy of Red Wing Shoes / Aaron Rice)
Event Images (Courtesy of Alyssa Greenberg)
Making Of Video HERE (Courtesy of Red Wing Shoes / Dallas Currie)
@supermariomovie @illuminationent #SuperMarioMovie
About The Super Mario Bros. Movie
From Illumination and Nintendo comes a new animated film based on the world of Super Mario Bros. The film will be released in North America on April 5, 2023, and in Japan on April 28, 2023.
Directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Illumination’s Minions: The Rise of Gru), the film stars Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, Keegan-Michael Key as Toad, Seth Rogen as Donkey Kong, Fred Armisen as Cranky Kong, Kevin Michael Richardson as Kamek and Sebastian Maniscalco as Spike.
The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. The film is co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures.
Nintendo Co., Ltd., founded in 1889, and headquartered in Kyoto, Japan, has created characters and game series that have become household names worldwide, such as Mario™, through its integrated hardware and software business. From the launch of the Nintendo Entertainment System™ in 1983, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me-the most successful animated franchise in cinematic history-as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s soon-to-be-released Super Mario Bros. movie will join a studio library that includes two of the top 10 animated films of all time. Illumination’s iconic, beloved franchises-infused with memorable and distinct characters, global appeal and cultural relevance-have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films include the new Super Mario Bros. film in April 2023 and Migration in December 2023.
About Red Wing
Red Wing Shoe Company Inc. is a global leader in the design, production and distribution of safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minn., the privately held company’s family of brands includes Red Wing Shoes®, the premium choice for purpose-built work footwear, workwear and accessories. Its brands are distributed to more than 110 countries in an immersive multichannel environment of 500+ Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,000 employees worldwide and operates two U.S. manufacturing facilities in Red Wing, Minn. and Potosi, Mo. For more information, please visit RedWingShoeCo.com or follow @RedWingShoes.
About Rockefeller Center
For more information on Rockefeller Center, please visit rockefellercenter.com and follow along on Twitter @rockcenternyc, Instagram @rockefellercenter and @topoftherocknyc, and Facebook @rockefellercenternyc. For free, self-guided audio tours of Rockefeller Center, download Gesso.